Community Partners Join Together To Celebrate World Breastfeeding Week in Cape Breton

Staff along with community partners, are celebrating World Breastfeeding Week, Sept. 30- Oct. 7. The week will be used to highlight the importance of supporting a mother who is breastfeeding, and supporting a culture of breastfeeding in local Cape Breton communities.

“We know that creating supportive environments for families and moms, helps build healthier communities,” says Tiffany Neville, maternal child resource nurse with Nova Scotia Health Authority (NSHA). “Having support and encouragement from family, friends, and community is key to success for a breastfeeding mom.”

To raise awareness about the importance of breastfeeding, families and community groups including NSHA staff and the Family Place Resource Centre are joining together for the annual Quintessence Challenge on Saturday, Sept. 30. Mothers and babies at sites across Canada and the United States will try to set a record for the most babies breastfeeding at the same time. Local staff, moms and babies have been taking part in the challenge since 2003. This year challenges are being held in Sydney and Inverness.

“We are trying to make breastfeeding more socially acceptable and get the message out that babies can breastfeed anytime, anywhere” says Kim Shebib, public health nurse with NSHA. “Breastfeeding in public areas is protected under the Human Rights Act in Nova Scotia.”

Another event that shows the importance of supporting mothers who are breastfeeding is the Grandmothers’ Teas. The teas will recognize the important role grandmothers and other support people have in the lives of breastfeeding mothers. Sobeys stores in Glace Bay and Sydney (Prince Street) will host the teas next week.

The Quintessence Breastfeeding Challenge takes place on Saturday, Sept. 30. The Sydney event is at the Mayflower Mall in Sydney (Best Buy Entrance). Registration is at 10:30 a.m.; the challenge starts at 11 a.m. The Inverness event takes place at Inverness Family Place (Royal Bank Building) from 10 a.m. to 12 noon. In addition to the challenges, Grandmothers’ Teas take place Oct. 3 at Sobeys on Prince Street in Sydney and on Oct. 5 at Sobeys in Glace Bay. Both teas run from 11 a.m. to 1 p.m. both days. All events are free of charge. For more information, http://anytimeanywhere.ca or on facebook @anytimeanywherecb

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Media Contact: Erin Forsey, Health Promotion Coordinator, 902-217-6086